CHALLENGE
Need Better Work Experience for Shell LubeExpert
Addressing manual work for daily administrative tasks
Shell LubeExpert is the frontline team of Shell Lubricants, assisting clients with their lubricant needs, such as determining the correct type and quantity of lubricants, ensuring compatibility with machinery, and scheduling timely replacements. These activities are critical for maintaining the efficiency and longevity of client machinery.
However, the process was burdened by inefficiencies. The team relied heavily on manual, paper-based workflows:
- Administrative Overload
Filling forms, conducting assessments, and recording results involved tedious paperwork.
- Fragmented Data Storage
Photos of machinery were stored separately on smartphones, while reports and assessment records were scattered across different formats.
- Time-Intensive Processes
The manual system required duplicate efforts—first recording the data on paper and then digitizing it for future analysis, causing delays and increasing the risk of errors.
These challenges made it harder for Shell LubeExpert to focus on their core mission: delivering exceptional service to clients. It also introduced delays that could lead to customer dissatisfaction and missed opportunities for proactive maintenance.
SOLUTION
Design, Develop, and Implement Mobile App
Digitalise end-to-end business process
Recognizing the inefficiencies in Shell LubeExpert's workflow, Xtremax proposed an end-to-end digitization solution. The goal was to streamline operations, reduce repetitive tasks, and enhance the team's ability to provide quick and accurate insights to clients.
How was this solution implemented and what made the solution stand out?
- Mobile App Design and Development
A custom mobile application, Shell LubeHealth, was developed exclusively for the LubeExpert team. This app became the central hub for all lubricant assessment activities.
- Key Features of the App
- Integrated Data Collection
LubeExperts can fill forms and questionnaires directly on the app during assessments.
- Photo Integration
Photos taken using the smartphone are automatically tagged and linked to the corresponding assessment, ensuring organized and easily accessible data.
- Automated Calculations
The app calculates lubricant replacement schedules and identifies suitable products based on the data, eliminating manual computation.
- Business Process Transformation
- The digitization of the assessment process eliminated the need for paper-based workflows, reducing administrative load.
- Centralized digital storage ensured that all data, including images and reports, were stored securely and could be accessed instantly.
- Cloud-Based Data Storage
- Unlike the old paper-based system, all data, including assessment records and photos, is now stored securely and safely in the cloud. This ensures:
- Centralized Access: LubeExperts can retrieve and update data anytime, eliminating delays.
- Enhanced Security: Sensitive client and machine data are protected from physical damage or loss.
This approach addressed not just the immediate operational pain points but also aligned with Shell's broader vision of leveraging technology to improve customer engagement.
RESULT
Enhanced Customer Experience due to Better Digital Interface from Employee Side
Less processing time and increased user satisfaction
By transitioning to a fully digital workflow, Shell LubeExpert achieved the following outcomes:
- Streamlined Operations
- Tasks that previously required multiple steps—such as conducting assessments, digitizing records, and calculating schedules—are now completed in real time.
- The app reduced the average processing time significantly, allowing experts to focus more on advising clients rather than administrative tasks.
- Enhanced Customer Satisfaction
- Faster turnaround times and more accurate assessments improved client confidence in the services provided.
- With better-organized data and instant access to historical assessments, LubeExperts could offer insights tailored to each client’s specific needs.
- Improved Employee Productivity
- Eliminating repetitive and manual tasks freed up valuable time for the team, allowing them to handle more clients and provide higher-quality service.
With the long term business benefits:
- Scalability for Growth
With the new system in place, Shell LubeExpert is now better equipped to handle an increasing volume of clients and adapt to emerging technological trends.
- Data-Driven Insights
The digitized data repository enables Shell to analyze trends and refine their service offerings, further strengthening their competitive edge.
FUTURE ROADMAP
Continuous Compliance Adoption
- The system will align with international security standards such as ISO 27001 for Information Security Management and GDPR (where applicable) to protect client and operational data.
- Proactive measures will be taken to address potential vulnerabilities and adapt to evolving security threats.
Generative AI Solution Adoption
- Exploring Generative AI based solution to further improve business process and continuous application modernization.
These initiatives demonstrate a commitment to not only addressing current challenges but also anticipating and preparing for future needs, ensuring Shell LubeExpert continues to deliver exceptional value to its clients.